Did you know that one of London’s oldest department stores is also home to one of the most exciting and innovative perfume collections? No, neither did we, until we tested out Liberty London’s own perfume line, LBTY; created with some of the best noses in the biz. We’re talking Frank Voelkl (the brains behind Le Labo Santal 33 and Glossier You), Pierre Negrin (Tom Ford Black Orchid), Honorine Blanc (YSL Black Opium) and Gabriela Chelariu (Kayali Vanilla 26 and Lovefest Burning Cherry).
It first launched in 2023 and has been steadily growing, with three new scents recently joining the ranks. Each comes in a bottle inspired by one of Liberty’s iconic prints and pays homage
Of course, all of this isn’t cheap — an 8ml travel bottle will set you back £45, whilst the full monty a cool £225. However, ‘tis almost the season of gifting, and we reckon that these would make a perfect and totally unique Christmas present to yourself or a loved one. Read on for our honest thoughts.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
LBTY Ianthe Oud Eau de Parfum, £225
“I love deep, spicy fragrances but even some oud perfumes are too rich for me. Not this one, though. Liberty has perfectly balanced the warm, spicy, intoxicating heart and base notes (cedarwood, myrrh, patchouli, leather and agarwood, aka oud) with the bright and sparkling. Namely mimosa (a sweet, honey-like flower) and bergamot (a fresh, zesty fruit). Altogether it smells expensive and sensual, but also super wearable. I can see myself gravitating to this throughout autumn and into winter.” — Esther Newman, Affiliate Writer
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
a loved one. Read on for our honest thoughts.
LBTY Wild Rosinda Eau de Parfum, £225
“Rose perfumes sometimes get a bad rep for smelling too “grandma-like”. But my first impression of Rosinda, LBTY’s take on the rose perfume, is the furthest thing from that. The perfume opens with invigorating whiffs of black pepper and wild currant, which gives the Bulgarian rose and geranium in the heart notes a peppier edge. The floral scent then dries down to a sultry woodsy finish, featuring saffron, patchouli, amber and a touch of oud. It’s not the type of overpowering floral you’d expect from a rose-centred perfume, but rather something that resembles a crackling fireplace — which feels perfectly seasonal for autumn.” — Venus Wong, Senior Writer
LBTY Liberty Maze Eau de Parfum, £225
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
Did you know that one of London’s oldest department stores is also home to one of the most exciting and innovative perfume collections? No, neither did we, until we tested out Liberty London’s own perfume line, LBTY; created with some of the best noses in the biz. We’re talking Frank Voelkl (the brains behind Le Labo Santal 33 and Glossier You), Pierre Negrin (Tom Ford Black Orchid), Honorine Blanc (YSL Black Opium) and Gabriela Chelariu (Kayali Vanilla 26 and Lovefest Burning Cherry).
It first launched in 2023 and has been steadily growing, with three new scents recently joining the ranks. Each comes in a bottle inspired by one of Liberty’s iconic prints and pays homage to the brand’s heritage (and, naturally is a piece of art). Inside, though, is where things get interesting. Have you ever wondered what strawberry liquor and condensed milk smell like together? Try Vine Thief. Mimosa and myrrh? Try Ianthe Oud. How about Earl Grey tea and honeysuckle? Liberty Maze. These are some of the most intriguing and exciting perfume combinations — and names! — we’ve come across (and trust us, we’ve seen a lot). Between three beauty editors, we were bowled away.
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Of course, all of this isn’t cheap — an 8ml travel bottle will set you back £45, whilst the full monty a cool £225. However, ‘tis almost the season of gifting, and we reckon that these would make a perfect and totally unique Christmas present to yourself or a loved one. Read on for our honest thoughts.
LBTY Ianthe Oud Eau de Parfum, £225
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Ianthe Oud Eau De Parfum 100mlBUY£225.00Liberty London
“I love deep, spicy fragrances but even some oud perfumes are too rich for me. Not this one, though. Liberty has perfectly balanced the warm, spicy, intoxicating heart and base notes (cedarwood, myrrh, patchouli, leather and agarwood, aka oud) with the bright and sparkling. Namely mimosa (a sweet, honey-like flower) and bergamot (a fresh, zesty fruit). Altogether it smells expensive and sensual, but also super wearable. I can see myself gravitating to this throughout autumn and into winter.” — Esther Newman, Affiliate Writer
LBTY Liberty Maze Eau de Parfum, £225
Shop This
Liberty Maze Eau De Parfum 100mlBUY£225.00Liberty London
“When I first smelt Liberty Maze, I understood why my beauty editor peers think that LBTY rivals some of the bigger, more established fragrance brands: It instantly transported me to a sun-drenched beach in a far-flung destination. Citrusy bergamot, refreshing tea, honey-like jasmine and sweet neroli (from the delicate blossoms of a bitter orange tree) make this an addictive mood-booster. In fact, it earned me the most compliments. No one ever talks on the Tube, but as soon as I sat down, a woman nudged me to ask what I was wearing — it’s that beautiful. Even better? It sticks around, unlike most other orange blossom scents.” — Jacqueline Kilikita, Deputy Beauty Director